The Freshest Picks

Welcome to the Wholly Chloe Plaza! 

It means a lot to me that my recommendations have weight and integrity. I'm not in the sales business, but I am happy to share and promote brands that are healthy, ethical, sustainable, and can make your life healthier and happier, too. Here you'll find brands and products that I purchase and personally use, as well as companies I've chosen to partner with as an affiliate. Being an affiliate with brands that I purchase and trust not only gives me a great opportunity to share my recommendation with people, it also allows me to continue putting out much of the free content I enjoy writing through my website and social media. I like this set-up so much better because neither of us is under pressure to push products. If you use my links--awesome, I get a kick-back for that. If not, I'm under no pressure to reach sales goals, "build my team," or send you annoying emails begging you to buy something. (Check out the FAQ at the bottom for the dirt on how blogs make money).

I've decided to just compile all of this in one place so it doesn't clutter my Instagram feed or my newsletters, and my content can be just about the content. But when you want a recommendation, the plaza's the place! You'll find lists, links, and reviews for each of the brands listed. 


This is what I wear on my feet nearly every day! I have one pair for hiking, beaching, and fun outdoor adventures that are easy to clean off, and I also have a suede-topped pair that are my 'everyday' sandals. They look laid back but also presentable enough to wear with a pair of jeans or a casual dress.  If you're into minimal footwear, this is one of the leading brands, and their quality is incredible. (I was a customer for a year and a half--with the same pair--before I decided to become an affiliate after recommending these to so many people!)

The nutritional therapy association

I loved the Nutritional Therapy Practitioner program with the NTA (and I even received the Student of the Year Award, no biggie, it's fine). I highly recommend the NTA's programs and my time as a student was so enriching. The tools I gained have been transformative in my own health, and my clients have said that working with an NTP has helped them take more control of their health, understand their body in a more intimate way, and led them to make more decisions for themselves rather than relying on books, programs, and fads. When you enroll at The Nutritional Therapy Association, list "Chloe Parsons" when they ask who referred you. 

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One of the easiest and most important ways to improve your health is to improve the intake and quality of your water. While living in Washington state, I used to find the purest, cleanest, most un-touched water flowing from deep underground. Since moving to the city where I can SMELL the chlorine in the water and SEE the sediment build-up on the faucets, with no natural springs around to collect water from, I got myself a Berkey filter. I like our "Big Berkey" which serves our family of four (and our dog) for daily drinking and cooking water. Click on the banner below to check out their line of vessels, filters, chlorine filters, even shower head filters and travel bottles. 


Many of you have written in to tell me you've tried and LOVED the Primally Pure sensitive deodorant after reading my post about my self-care routine! I love their tallow-based skin care products. Tallow has a similar acid profile to the acid mantle on our own skin (which is part of our immune system), so it helps maintain it to prevent breakouts and keep skin healthy. I use the baby balm and powder for my newborn, and I'm especially loving the dry shampoo and blue yarrow body oil. Click the banner to check them out. 

More products and reviews coming soon!


WHat is an "affiliate?"

An affiliate is someone who uses and promotes a product and receives a commission for the sale, usually 10% - 15%. Unlike a "collaboration" where a blogger will receive free merchandise or a one-time payment for promoting a product, an affiliate is a long-term relationship, you sign a W-9, report taxes, and are much more committed to the brand. Oftentimes you'll see bloggers or influencers promote products that they've just received for free in the mail--they haven't tested the product, used it long term, or vetted the company for information about their sourcing and business practices. In many cases, the collaboration happens under terms where the blogger or influencer is told how to photograph or style the product, and even what to write about it. As an affiliate, I'm able to recommend quality brands to my readers and clients, and at the same time receive compensation for much of the free content I enjoy putting out. It's win-win. If you like the products and buy something, we both benefit. 


MLM or Multi-Level-Marketing is set up in such a way that as a person builds a "team" or "tier" of salespeople underneath them, their commission increases and they receive a commission of their team's earnings as well. In this model, you're always trying to recruit people to work under you because you make more money this way (which is why your high school tutor's sister in law sends you a "hey girl!" text asking if you've heard of Beachbody or Herbalife or ItWorks). Sometimes MLMs are required to reach certain sales goals in order to remain in their status of earning, so there is a lot of pressure to make sales. An affiliate is a one-on-one relationship directly with a company, and there are no teams or sales goals. Some months you make money, others you don't, and for me it's much more about getting quality products into the hands of my clients rather than raking in the cash. 

Why do i sometimes see advertisements on popular blogs?

A lot of times bloggers will sell space on their blogs to advertisers. In almost all cases the blogger has no control or say in what advertisement gets placed, which is why you may have seen an online article about heart health interrupted by an advertisement for a big cola company, or a blog post about body positivity ending with an ad for diet pills. The blogger receives money from the advertising agency based on the number of times the page was visited, which is why many of these articles will have "click bait" titles--you know the ones that sound like: "She Ate This Peanut Butter And You'll Never Believe What Happened Next!" As long as the site receives traffic, the blogger makes money. In my opinion, this set-up does not encourage the blogger to create quality content, nor does it respect the people visiting the site searching in earnest for information. This is why, even though one of my popular blog posts was visited 38,000 times, I do not sell ad space on my website, and I never will.

Do you have an affiliate?

No. It's not that I don't use Amazon from time to time, but I would prefer that people purchase products directly from the seller or have their local bookstore order books for them. Especially with regard to skin care products and supplements, oftentimes these Amazon items are sold by a third party and the original seller cannot guarantee the quality of the product (what's in the bottle may not be what you ordered!). Many popular bloggers have an Amazon affiliate account where they receive a commission on all the products they sell through links to Amazon. To me, again, this encourages bloggers to sell things more than to create original content, and it supports one giant company instead of diversifying. I always root for the little guy.